Results for Enhanced UMTS (E-UMTS) cost/revenue optimisation are obtained, as a function of the coverage distance, R. E-UMTS traffic generation and activity models are described and characterised in an urban scenario based on population and service penetration values. By using a System Level Simulator results were obtained for blocking and handover failure probabilities. Models for the supported fraction of active users and for the supported throughput, as a function of active users, were obtained. When one amplifier is used, the maximum throughput per BS is around 600kb/s. However, it achieves values up to 2000kb/s when three amplifiers per BS are considered. Generally, the profit in percentage is a decreasing function with R. The use of three amplifiers per BS is strongly advised in order to get cheaper communications, with prices that vary from 0.016 to 0.07 €/min, for R=250 and 1075m, respectively.

The culinary arts associated with entertainment represents a growing interest amongst consumers, empowering the role of Celebrity Chefs’ (CC) in the society. This investigation aims to evaluate the CC perception of healthy eating and their influence on population’s well-being in a food-related context.