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  1. 1

    Mobilities, communication and intercultural education: contemporary global challenges

    Publication
    by Ramos, Natália
    Migrations, interculturalism and digital and intercultural communication are domains heavily present in the social and political discourses of the last and fi rst decades of the 20th and 21st century, respectively, at the level of various sectors, and in the communication, intercultural and educational paradigms nowadays. Cultural diversity, a multicultural and network society, the Internet, the development of digital information and communication technologies, the inclusion of these technologies in education and teaching gave origin to new forms of relationship, communication and learning. They also gave origin to major changes in society and social organisations, particularly in education, environments where interculturalism and student mobility have been increasing. In this article, some of these questions will be discussed, which are raised in a contemporary framework, and we will also analyse policies, strategies and competences which may help professionals who work with migrants, refugees and ethnic/cultural minorities to better interact with this population, fostering their welcoming and social inclusion as well as promoting coexistence, communication and intercultural education, and the development and wellbeing of everybody, regardless of their cultural or social origin.
    2023 article Portugal open access
  2. 2

    Mainland Portugal's tourism regions and their positioning on the social network Facebook

    Publication
    by Coutinho Pires dos Santos, Barbara
    Other Authors: Torres, Maria Filomena; Durán-Sánchez, Amador; Maldonado-Erazo, Claudia Patricia
    The impact of new technologies, especially the use of Internet as a means of interaction of social networks in the marketing activities allows outline strategies and original forms of communication in the tourism sector. Turning into crucial in order that the same can survive in this era increasingly globalized and differentiate their products and services, in order to motivate users of the social network and provide them the desire and the need to interact or even motivation to experience what each tourist region can offer. This research has as main objective to identify and compare the differences of interaction between the pages of the regions of Tourism of Portugal Continental, in order to understand which of those regions benefit more of their presence in social networks (in this case Facebook) as a strategic marketing tool in the search for greater notoriety and of stimulate commitment to consumers. For this purpose, we have developed an analysis of literature on topics such as Web 2.0, tourism marketing, social networks, consumer involvement. Subsequently, an analysis of content and performance of the pages of the regions of Tourism of Portugal Continental on Facebook, using digital metrics, between March and May 2015, for comparison and tabulation of results. It was found that the amount of information provided by the page has a direct relationship with the commitment to consumers and there are many differences between the participation of users in each destination studied.
  3. 3

    Lives to live: influence, ephemeral content and digital communication in the COVID-19 pandemic

    Publication
    by Terra, Carolina Frazon
    Other Authors: Raposo, João Francisco
    Origin: Oasisbr
    El artículo analiza el papel y desempeño de los influencers digitales, celebridades y artistas con sus públicos objetivo a través de narrativas volátiles llamadas lives durante la crisis del coronavirus en 2020. Con una metodología de investigación bibliográfica de teóricos en el campo de la comunicación organizacional y digital, buscamos comprender cómo la comunicación toma la iniciativa para garantizar la supervivencia y el mantenimiento de las relaciones entre dichos actores digitales y sus audiencias en los entornos de red.
  4. 4

    Digital inclusion and health literacy: the education experience in times of Covid-19 Pandemic

    Publication
    by Teixeira Netto, Joaquim
    Other Authors: Pimentel, Zelia Andrade; Romano, Mario Roberto Vieira Rabelo
    Origin: Oasisbr
    The fast social transformations triggered by Information and Communication Technologies (ICTs) and by the Covid-19 pandemic brought a challenge in the field of education and health. The question whether access to ICTs is increasing (favoring) social inequalities has become more pressing than ever in the face of the Covid-19 pandemic. How to reduce the digital divide and misinformation in health is the question that this article seeks to answer. Thus, we describe an educational experience in digital literacy and health literacy during the Covid-19 pandemic through remote teaching-learning strategies using audiovisual resources and dialogic workshops with low-income residents of a large urban center in Brazil. The methodology used in the research is qualitative with the use of assessment for students and teachers. As a result of the workshops, it was possible to observe positive results that enabled the dissemination of knowledge for digital and social inclusion, in addition to health promotion and citizen empowerment.
  5. 5

    Uses of arduino and mit app inventor in digital communication: systematic review

    Publication
    by Massoca, Juliano Moreto
    Other Authors: Rodrigues, Thiago Rocha; Mollo Neto, Mario; Rodrigueiro, Mariana Matulovic da Silva; Oliveira, Kassandra Sussi Mustafé; Santos, Paulo Sérgio Barbosa dos
    Origin: Oasisbr
    In order to understand the use of Arduino and Mit App Inventor in digital communication, a survey of articles published from 2017 to 2021 were gathered by searching the Scielo, IEEE, Science Direct, Scopus and Web of Science databases using a search string in order to reduce the scope of information, resulting in 30 initial articles. From the articles obtained and with the help of the StArt software and previously defined selection criteria, the information present in the articles was extracted and separated into breakdowns representing their objectives, methodologies, and results, as well as their title and author. Only 12 papers were used in the end, becoming part of the Systematic Review and a solid base for the objective of controlling a biodiesel engine through remote communication.
  6. 6

    A influência das mídias sociais no consumo alimentar infantil

    Publication
    by Amanda
    Other Authors: Farinazzi-Machado , Flávia Maria Vasques
    Origin: Oasisbr
    Os padrões e hábitos alimentares vem mudando nos últimos anos devido a vários fatores, principalmente as inúmeras atribuições que o mundo globalizado exige. Os especialistas tem apontado que a publicidade de alimentos vem influenciando negativamente os hábitos alimentares e a saúde das crianças. O presente artigo trata de uma revisão integrativa e foi estruturado por meio de pesquisas bibliográficas realizadas em artigos científicos, dissertações e teses localizados em publicações eletrônicas, nas plataformas Google Acadêmico, Scielo (Scientific Eletronic Library Online) e PubMed. Para a busca dos materiais bibliográficos foram utilizadas as seguintes palavras-chaves: consumo alimentar infantil, obesidade infantil, mídias sociais, comunicação digital, gerações digitais. Este estudo teve como objetivo identificar a influência das mídias sociais e tecnologias digitais sobre a formação do comportamento alimentar e a saúde infanto-juvenil. Os estudos indicam que é crescente as propagandas de alimentos extremamente calóricos e pouco nutritivos desde a primeira infância, etapa de maior vulnerabilidade e formação de hábitos alimentares, gerando aumento considerável de DCNT. Os resultados mostraram que as crianças são atraídas pelos artifícios que as mídias utilizam, bem como a forma que são aplicados no dia a dia, muitas vezes ocultando suas consequências ao longo da vida.
  7. 7

    Interactive digital storytelling and the use of technology as implicit narrator

    Publication
    by Kieling, Alexandre S.
    Other Authors: de Estudos de Televisão, GT
    Origin: Oasisbr
    The convergence of media points to a set of transformations that go beyond the perspective of interactivity or the interaction between social subjects in the communicative process. In the production of digital audiovisual content can be seen an update of the roles these narrative texts. This article brings together some of these new configurations observed from an exploratory stage, descriptive and experimental. It is a movement analysis and understanding based on experiments in Spain and checked under a research on digital content at the Catholic University of Brasilia, Brazil, that indicate these inscriptions narrative tracks that include digital technology.
    2013 article Brazil open access
  8. 8

    Netactivism: new aspects of public opinion in digital contexts

    Publication
    by Di Felice, Massimo
    Origin: Oasisbr
    This article aims to reflect on the theoretical aspects of social action in digital contexts, where the expression “netativism” seeks to synthesize the new aspects of public opinion outlined by the agency of technical objects and by information ecosystem. Through analysis of the main theories of the field of communication and social sciences, we will discuss the meanings of the action in the and of the) digital networks.
    2012 article Brazil open access
  9. 9

    From Consumption To Access: Old and Young People in Communication

    Publication
    by García Canclini, Néstor
    Origin: Oasisbr
    This article was prepared especially for the Magna Conference held during COMUNICON - International Congress on Communication and Consumption (organized by the Graduate Program in Communication and Consumer Practices at ESPM) on October 13, 2016, in São Paulo, Brazil. The work starts from the dialogue with the classic work Consumidores e Cidadãos - Consumers and Citizens- (1995) to update the discussion about consumption through the notion of access. In order to do so, it deals with generational issues of the consumption practices related to the digital environment and the forms of participation and citizenship in contemporary times.
  10. 10

    Museums and influencers as cultural entrepreneurs: Digital Communication Strategies: Digital Communication Strategies in the Shaping of Creative and Innovative Cities

    Publication
    by Fernández Torres, María Jesús
    Other Authors: Rando-Cueto, Dolores; del Pino Rodríguez-Vera, Ainhoa
    Digital transformation has encouraged museums to rethink their communication and their relationship with audiences in virtual environments. This study analyses how some of Spain's leading museums use social media such as Instagram and TikTok to boost their visibility, generate engagement and reach diverse audiences, especially young people. The study examines the discursive, visual and narrative strategies present in the posts, as well as the role of influencers as cultural mediators who promote new forms of interaction and co-creation of value. The results show that adapting to the codes of these platforms, the tone used and interaction with users consolidate the social relevance of museums and amplify their role as innovative and accessible spaces. In this way, digital museum communication becomes a strategic element that contributes to the strengthening of creative cities in the 21st century.