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Towards a Framework for System and Attack Modelling and Mapping of Requirements and Technology for the Internet of Things
Publicaçãopor Sequeiros, João Bernardo FerreiraOrigem: uBibliorumThe proliferation of Internet of Things (IoT) devices has been expanding several domains, offering unprecedented connectivity and convenience. However, this surge in interconnected devices has brought forth significant security challenges, as constrained budgets and development time leave security in a secondary role, or even non-existent. This is compounded upon by small design and development teams, where security expertise is reduced and lacking, creating a landscape of IoT systems that are unsecured and ripe for attack by malicious actors. The data gathered by these devices, their general lack of security, and the possibility of serving ans entry points to otherwise more secure systems, makes them increasingly tempting targets for exploration and exploitation. This thesis attempts to bridge the gap of aiding in the secure IoT system development, by approaching the issue of security in IoT from a standpoint of low knowledge and/or low expertise in IoT security. The first step towards the main goal is the extensive survey of existing IoT architectures and modeling tools, to aid in identifying the main challenges in secure IoT development and what can be improved or built upon. The second phase advances upon what was surveyed, by proposing an IoT system model that encompasses a large set of IoT ecosystems, and that embeds security in its essence, by identifying, for each system component, what are its critical security requirements, and what are the most attractive targets for an attacker on the given component. This model is complemented by the creation of an attack taxonomy, that attempts to take the most common attacks on IoT, and identifying where in the system those attacks may occur. To further aid the development process and provide a practical substrate to the Doctor of Philosophy (degree) (Ph.D.) work, an attack modeling tool named Attack Trees for IoT (ATIoT) is presented as a means to identify, starting from a system description given through a direct answer questionnaire, the attacks the system may be more susceptible to, providing the user with a set of attack trees, together with detailed node descriptions, of the identified attacks for the described system. Joining ATIoT, other existing tools are mapped to the proposed model, to further aid in identifying where security requirements, best practices, guidelines, security mechanisms and potential threats in an IoT system should be applied or can be found, further enhancing the usefulness of such tools. Motivated by the profound transformation that Artificial Intelligence (AI) is causing in the technological world, and the always fast advancing security area, a series of experiments of applying different AI mechanisms to the developed tools are also detailed herein. They specifically concern the application of classification models to the elicitation of security requirements, and the use of Large Language Models (LLMs) for identifying potential attacks from a textual system description. The thesis presents the results of these experiments, which show the promise of applying such methodologies to the process of security engineering. Main conclusions include achieving the goal of creating a panoply of mechanisms and tools that aid the development of secure IoT systems, that were designed towards being used by developers with low or no security background and expertise. It was also concluded that AI methods can aid in the maintaining of such tools and mechanisms, ensuring their validity in a longer time period, a challenge always present in fast-paced, always evolving areas. -
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Programmatic advertising: What is its role in an integrated media mix for the Portuguese Market?
Publicaçãopor Godinho, Pedro AlvesOrigem: Repositório Institucional da UNLAdvertising pervades our daily lives, with programmatic ads significantly transforming the way advertisements are bought, displayed, and perceived. In an era marked by the massification of market advertising, consumers are increasingly overwhelmed by the deluge of communication. It is imperative for the industry to educate both professionals and consumers about the mechanisms, benefits, and future implications of these advertising channels. This project aims to illustrate the influence of programmatic advertising on the current and future media landscape in Portugal, offering insights into its optimal implementation. This study begins with a comprehensive overview of programmatic advertising, detailing its origins, the technological advancements that have facilitated its development, and its current capabilities. By tracing the evolution of programmatic advertising and projecting its future trajectory in Portugal, the research provides a nuanced understanding of its impact on the media landscape. To demonstrate the practical merits of programmatic advertising, the project analyzes seven campaigns conducted by two distinct clients, comparing the efficacy of various digital formats employed. Through this analysis, the project highlights the advantages and disadvantages of programmatic advertising, providing a balanced view of its potential and limitations. Furthermore, the research explores the role of programmatic advertising within an integrated media strategy, emphasizing its place in a holistic marketing approach. The findings suggest that while programmatic advertising offers significant benefits in terms of targeting and efficiency, it also presents challenges that need to be addressed to maximize its effectiveness. In conclusion, this paper underscores the necessity for continuous education and adaptation within the industry to leverage the full potential of programmatic advertising.
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